Hootsuite vs Buffer Social Media Scheduler

What are the benefits of having a social media management tool?

If you are managing a business whether it’s small or corporate, I’m sure you are actively using one or more social media platforms that will help you promote your business.

And if you’re using different social media channels, then you should be automating your posts, right?

Because you want to be productive, you need a social media management tool that will help you save your time and energy, and manage your social media activity. Scheduling posts in advance saves time and reduces stress.


Let’s now discuss the two of the best social media management tools that can help you manage multiple profiles, track specific keywords, as well as allow you to schedule your posts in advance so you don’t have to spend hours every day coming up with content and logging into various accounts just to post updates.



The first iteration of this social media management system launched on November 28, 2008 in the form of a Twitter dashboard called BrightKit.

Ryan Holmes, the creator of Hootsuite, needed a tool to manage multiple social media networks at his digital services agency, Invoke Media. Finding that there was no product in the market offering all the features he sought, Holmes, along with Dario Meli, David Tedman, and the Invoke team, chose instead to develop a platform of their own that would be able to organize their many social media accounts and networks.

Hootsuite is a robust tool for managing a number of social media channels. The dashboard is updated multiple times a week to provide the best functionality for listening and engaging on social media.


  • You can see what’s going on across different platforms in one place.
  • You can view scheduled posts in list-view or in a calendar style view by day, week, or month.
  • It’s also easy to drag and drop posts if you want to change up the schedule!
  • Pretty neat analytics feature that gives you detailed reports about Twitter engagement, Facebook insights, Google analytics, click statistics and many more.


  • There is no easy way to see your account history sorted by specific analytics like retweets or clicks.
  • No option to upload a video directly to share via Hootsuite.



Buffer is also the name of the company that creates this software. This application was designed by a group of Europeans expats in San Francisco. Its development began October 2010.

This software application for the web and mobile provide the means for a user to schedule posts and publish to Twitter, Facebook, LinkedIn, App.net and Google+. There are various default timeslots in the application, which are based on the times during the day when social media users are most active online.

However, Buffer does allow its users to amend or remove the default timeslots if they wish to do so . The free version of the application allows a maximum limit of 10 posts to be scheduled at any given time, and only allows the management of one social media account per social media website.

Buffer also contains features that give post suggestions to users, and gives information on the number of clicks, retweets, likes, favorites, mentions and potential views each post has, which is based on the number of feeds that single feed would show up on.


  • The dashboard is very easy to navigate, and scheduling is intuitive.
  • The optimal timing tool allows you to set a schedule based on when you get the highest engagement. You can re-optimize the schedule at any time and it will automatically adjust the times of your already scheduled posts.
  • You can set different schedules for different days on the Awesome plan.
  • Analytics are basic but you can easily sort your previous posts by likes, shares, clicks  and re-buffer any posts..
  • Easy to upload a video to share directly from Buffer – you can drag and drop into the scheduler just like you do to share photos!


  • Buffer does not have social media management capabilities other than scheduling.

Both Buffer and Hootsuite have free tiers that you can start from. Then, after you’ve justified the use of either tool, you can consider upgrading to the next tiers if the next tiers have any features that you require.

I’ll show you how you can start working with these two.

The tool that is best is the tool that you will use and works best for you. Regardless of what you choose, you should be automating your social media. Taking advantage of scheduling tools is a systematic way for your business.

If you find this helpful, please leave a comment below.

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